What does it really take to deliver innovative propositions? And what separates companies that drive their industries forward from those that simply talk the talk? This book takes you inside the minds of the world’s most effective innovators to answer these questions and more.
In real stories from industries like healthcare, finance, technology and telecommunications, the business leaders in this book reveal what it takes to bring products and services to life.
What do successful innovators have in common? Look closely and some key principles emerge. Together, they form a practical innovation framework for innovators everywhere: 6 Building Blocks.
Whether you’re innovating from a boardroom, the field, a classroom or a lab, this proven model can help you sense new value, nourish ideas and become an innovation leader too.