All of us
This book is for everyone whose success depends on getting bright ideas started – and keeping them alive. And let’s face it: in the world we live in, that’s all of us.
Hear from leaders with direct responsibility for innovating in a wide range of industries and learn how they do it
See how to structure for innovation, gain momentum inside an organization and use ideas to shift companies and industries
Gain insight into what innovators look for when they sense the environment and learn to avoid common pitfalls and misconceptions that stop great ideas coming to life
Approach innovation in a more balanced way with the 6 Building Blocks helping you prioritize execution and value delivery from inspiration to implementation
If you’ve been asked to drive a high visibility corporate project that takes you outside your comfort zone, this book’s for you. You’re looking for information, ideas and new solutions that drive long-term growth for the business and maybe you need answers to questions like these:
How can I engage people across my company and outside it, including new partners and startups?
What’s the best way to start my innovation project and keep it moving?
How can I get off on the right foot with partners?
What happens if I hit a plateau or a roadblock?
If you’re guiding others to establish innovation programs within your company, this book’s for you. Through real stories from other innovative leaders, it walks you through how to set the overall environment for innovation and create a nimbler company that’s open to ideas from outside. Perhaps you’ve experimented with innovation for a while and you’re looking to answer questions like:
How can we balance short term versus long term innovation?
What should our innovation portfolio look like?
What’s the best way to manage different types of innovation initiative?
We have lots of ideas – how do we pick the best one?
How can I help my people understand true innovation rather than incremental innovation?
Learn how to help others excel
If you’re helping a leader or company who is trying to innovate, this book’s for you. Perhaps your client is starting out in innovation or has hit a roadblock and can’t unleash the power of innovation. This book offers many stories across many companies to inspire the next initiative – it’s food for thought for everyone who makes their living advising and supporting would-be innovators.
See innovation come alive
If you’re taking courses in strategy and innovation and want to ace the case interview in your next job, this book’s for you. Perhaps you’ve read a lot about theories and frameworks of innovation but you seek richer stories from people that can really be exemplars for you. This book brings innovation vividly to life while also referencing key academic research that corroborates and expands on the real life stories of the innovators featured.