Meet the authors

Hi, we’re Massimo and Moritz.

We’re business innovation geeks with a wealth of experience at the intersection of business and research. We believe that scientific theories can help us better understand the world around us so we can work together toward a brighter future. And that’s how this book came about. Reflecting on our conversations with executives all over the world, we realized they contained insights that are gold for would-be innovators everywhere. And we simply had to surface them.


Massimo Garbuio, PhD

“I love working with executives to help them innovate and grow their businesses. Using academic research and the scientific method, I uncover the practices that inspired business success so they can be shared.”


Massimo is a Senior Lecturer in Entrepreneurship at the University of Sydney Business School. Working at the intersection of design thinking and strategy, Massimo's research explores how master strategists think about innovation and disruption, allocate resources and make decisions. He actively participates in shaping public opinion on innovation, regularly presents at international conferences and publishes in global academic and practice journals. He is a co-author of the book Entrepreneurship in Healthcare published by Routledge.

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Moritz Dressel

“Driving growth and bottom line success is what gets me up in the morning. There’s nothing I like more than understanding how businesses become disruptors instead of disrupted.”

Moritz is an ex-Deloitte management consultant with deep expertise in enabling strategic business transformations in various industries, including manufacturing, financial services, life sciences, consumer business, energy and utilities. As part of his work with clients large and small, he has developed a reputation for being the go-to-guy for companies seeking to become truly data-driven organizations and those who are serious about embarking on meaningful innovation journeys. Moritz is also the author of the no. 1 survival guide for consulting career starters, The Aspiring Advisor – Strategies & Tools for a Successful Consulting Career, and Got the Job… Now What?: How to Master the Corporate Game from Day 1.  

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Want to talk innovation?

So do we. Drop us a line.


Buy the book

6 Building Blocks for Successful Innovation:
How Entrepreneurial Leaders Design Innovative Futures is available now.